Now why would you want to do this?
Well, let's say you just finished writing an article. You’ve shared it on Twitter and LinkedIn and now you’re ready to expand your audience to Pinterest users.
You could just pin it from your blog, but then you only get a simple image.
Not bad, but when people are scrolling through hundreds of pins, your image gives people little indication of what you’re actually sharing.
See how my article gets lost in all the noise? It's colorful but the other pins are longer and have great-looking text right on the image. Makes them awfully clickable, doesn’t it?
So let’s do the same thing to our pin.
Open up Canva and get started on a Pinterest Graphic.
Throw in the image you want to use. I like to enlarge it and see if there is a good spot to put the title.
Obviously, this one worked out well because of the convenient speech bubble. But you don’t need that to make this work.
Here’s another I made -- I just found some empty space on the bottom and threw the title in there.
Check it out -- my pin is much more obvious now thanks to the title and vertical layout.
Next time you finish an article, try this strategy out and see if you can get a bit more engagement on Pinterest and drive more traffic back to your blog.
Reach out on Twitter to show me what you came up with!