If you don’t already have a list of blog topics and ideas, please go back to Day 7 and put your list together before starting here.
I’m going to keep this one nice and short because, well, you’re the one doing all the writing today.
First, go through your list of blog topics from Day 7 and find one that you’re most excited about. Then, use the following parameters to guide your writing.
And don't forget to have fun!
Here are your assignment parameters (and why):
At least 500 words (aim for longer if you can)
Why: Quality is the name of the game here. Length is just one consideration of a quality blog post, but it’s still a factor. If you can say everything in 100 words, then you probably didn’t choose an appropriate topic. Plus, all else being equal, longer articles are more likely to be shared on social media than shorter ones. I usually go for 700+ if I can, but again, quality is most important here.
An engaging style that matches your brand
Why: You may know I’m a fan of conversational content, but this won’t necessarily fit everyone’s brand equally. Consider who you’re trying to reach with your content and write with them in mind.
At least one interesting image
Why: Content with relevant images gets 94% more views than content without.
An engaging headline
Why: A failed headline is a failed article. If your headline doesn’t encourage anyone to click it, then nobody sees your article and where’s the fun in that? Spend at LEAST a few minutes drafting up headlines and finding your most engaging one. If you need tips for writing a great headline, read my article, “Don’t Waste Another Headline -- 4 Psychological Tricks To Get You Clicks.”
Need help finding free images? You can always use the Creative Commons filter when searching on Google, or just use this free image resource.
Read your work over OUT LOUD as if you’re speaking to your target audience. You’ll be surprised at the things that sounded fine in your mind but sound weird as hell when you say it out loud.
Make sure you cite sources when appropriate. All you need to do is hyperlink to the site when you would typically footnote.
→ Go through your list of blog topics from Day 7 and find one that you’re most excited about.
→ Spend the next 60m researching, writing, and editing your blog post.
→ When you’re done, go post it on your Blog! Remember to embed your image(s) and fill in the SEO information in your plugin.